External communication in gaming - between press, influencers and fan clubs | with Sandro Odak (Microsoft Xbox)
In this interview, Sandro Odak gives an insight into external communications in the gaming industry. Sandro has been the Communications Manager of Xbox at Microsoft Germany since 2019. He is primarily responsible for external communications in Germany, Austria, and Switzerland. Look forward to an exciting conversation and learn, among other things, how to design communication activities in the gaming industry and how this relates to the special target groups and goals in gaming. There will also be fascinating insights into why and how surprises can always occur in Sandro's work and how best to deal with them in everyday work.
Note: (1) The conversation took place several months ago. (2) The Podcast is in German.
Contact to Sandro: